Optimize Your BigCommerce Store for Mobile Devices

Optimize Your BigCommerce Store for Mobile Devices

In today’s fast-paced world, more and more people are shopping on their mobile devices. This means that online businesses need to optimize their websites for mobile devices. You may miss out on a lot of sales if you don’t. In this article, we look at best practices for optimizing your BigCommerce store for mobile devices.

1. Choose a mobile-friendly theme
One of the first steps in optimizing your BigCommerce store for mobile devices is choosing a mobile-friendly theme. BigCommerce offers several mobile-friendly themes designed to work seamlessly on mobile devices. These themes are optimized for touch screens, have a flexible design, and load quickly on mobile devices. When choosing a theme, make sure it’s easy to navigate and provides a great user experience on mobile devices.

2. Simplify your navigation
Especially on a small screen, it’s important to simplify your navigation so users can easily find what they’re looking for. Cluttered navigation menus can make it difficult for users to navigate your website. This can lead to higher bounce rates and lower conversions. Try to limit your browsing to the essential pages and use the dropdown menus to organize your content. Make sure your navigation is easy to find and accessible from every page of your site.

3. Enhance your photos
Images are an important part of an eCommerce website, but they can slow down your website loading time on mobile devices. To optimize your photos for mobile devices, make sure you compress and resize them correctly. Large images can slow down the loading time of your website. This can lead to higher bounce rates and lower conversions. Use an image compression tool to reduce the file size of images without sacrificing quality.

4. Use mobile-friendly forms
If your website asks users to fill out forms, make sure it’s mobile-friendly. Mobile users are often fed up with long and complicated forms that are difficult to complete on small screens. Simplify forms and use auto-completion so users can fill them out quickly. You can also use tools like Google Autofill to speed up the process.

5. Pay attention to fast loading times
Mobile users tend to be on-the-go. This means they don’t have time to wait for slow-loading pages. Make sure your site loads fast on mobile devices by optimizing your site speed. You can use tools like Google’s PageSpeed ​​Insights to identify areas for improvement and make changes to speed up your site.

Optimizing your BigCommerce store for mobile devices is essential in this mobile world. Choosing a mobile-friendly theme, simplifying your navigation, optimizing your photos, using mobile-friendly forms, and ensuring fast load times are all steps you can take to create mobile-optimized experiences that drive conversions and increase sales.

Visit the BigCommerce website to learn more!

To learn more, check out this post: What is BigCommerce?