BigCommerce Product Photography: Tips for Creating Eye-Catching Product Images

BigCommerce Product Photography: Tips for Creating Eye-Catching Product Images

In the world of eCommerce, product photography is an important aspect of increasing sales and creating a memorable shopping experience. With the rise of online shopping, customers rely heavily on product images when making a purchase decision. Therefore, it is very important to create compelling product images that present your products in the best possible light. In this article, we’ll share tips and tricks for creating stunning product images for your BigCommerce store.

1. Use quality equipment. The quality of your product images will largely depend on the equipment you use. Buy a good high-resolution camera and a tripod to avoid blurry images. Lighting equipment such as light boxes can also help create a professional look.
2. Choose the right background. The background of your product images is just as important as the product itself. A clean white background is the most popular choice because it helps the product stand out. However, you can also choose a colored or textured background to complement your product and branding.
3. Highlight the product features. Your product images should highlight the key features and benefits of your products. Use different angles and close-ups to show different details and textures. If your product has unique features, be sure to highlight them in your images.
4. Display products in their context. Contextual images show how your products can be used in real-world situations. For example, if you sell clothes, show your products being worn by models. This can help customers visualize what the product will look like and increase the likelihood of a purchase.
5. Be consistent. Consistency is key when it comes to product photography. Make sure all your product images are the same style and size to create a consistent look on your website. It can also help build brand awareness and increase customer loyalty.
6. Optimize for fast loading. Large image files can slow down your website and create a poorer user experience. Optimize your images for fast loading by compressing them without sacrificing quality. BigCommerce also offers image optimization tools to help you with the process.
7. Use alternative tags. Alt tags are image descriptions that help search engines understand your site’s content. Including relevant keywords in your alt tags can improve SEO and increase traffic to your store.

In conclusion, creating compelling product images is essential to the success of your BigCommerce store. By using quality equipment, choosing the right background, highlighting product features, displaying products in context, maintaining consistency, optimizing for fast loading, and using alt tags, you can create stunning product images that increase sales and create an unforgettable shopping experience for your customers.