Best Practices for Keeping Customers Coming Back to Your BigCommerce Store

Best Practices for Keeping Customers Coming Back to Your BigCommerce Store

As an eCommerce business owner, customer retention is vital to the long-term success of your business. According to a study by Bain & Company, just a 5% increase in customer retention can increase profits by up to 95%. With so much competition in the eCommerce space, implementing strategies that keep customers coming back to your BigCommerce store is essential. In this article, we will discuss some advanced customer retention techniques that will help you build a loyal customer base. Let’s explore some best practices for your BigCommerce store.

1.Personalization
Personalization is the key to building strong relationships with your customers. Use the data collected during customer interactions to personalize their experience. For example, recommend products based on their purchase history or suggest products based on their online behavior. Personalization can be done through email marketing, product recommendations, and retargeting advertising.

2. Loyalty programs
Loyalty programs are a great way to encourage repeat purchases. Offer discounts, free shipping, or exclusive access to new products to customers who shop at your store frequently. BigCommerce has built-in loyalty program features that allow you to set up point systems or levels for your loyal customers.

3. Excellent customer service
Excellent customer service is one of the most effective ways to build customer loyalty. Respond promptly to customer inquiries, resolve any problems quickly, and do your best to ensure customer satisfaction. Satisfied customers are more likely to come back and recommend your store to their friends.

4. Post-purchase emails
Post-purchase communication with customers is a great way to show them that you care about their experience with your store. Send a thank you email and ask for feedback on your purchase. If they’ve had a negative experience, take the opportunity to address and resolve the issue.

5. Abandoned cart emails
Abandoned cart emails are automated emails sent to customers who have left items in their cart without completing a purchase. These emails can be customized to include items left in the cart, discounts, or free shipping to entice the customer to make a purchase.

6. Interaction with social networks
Engaging with your customers on social media can help you build strong relationships with them. Reply to comments and messages, share user-generated content, and run social media contests to encourage participation.

7. Product Reviews
Encouraging customers to leave product reviews can help build trust and increase sales. Post product reviews on your store’s website and social media. Professionally respond to negative reviews and offer a solution to the customer’s problem.

Customer retention is vital to the success of your BigCommerce business. Implementing the strategies above can help you build a loyal customer base and increase profits in the long run. Think about personalizing the customer experience, offering loyalty programs, providing great customer service, connecting with customers, and interacting with them on social media.

Visit the BigCommerce website to learn more!

To learn more, check out this post: What is BigCommerce?