How to Track and Analyze Your BigCommerce Store’s Performance

How to Track and Analyze Your Online Store’s Performance

As an eCommerce store owner, it’s important to have a good understanding of your store’s performance. Analyzing your store’s data can help you make data-driven decisions and identify areas for improvement. BigCommerce offers a variety of analytics tools to help you monitor and analyze your BigCommerce store’s performance. In this article, we’ll examine how you can use BigCommerce analytics to gain insights into your online business.

1. Set up Google Analytics
Google Analytics is a free analytics tool that allows you to monitor your website traffic and analyze user behavior. BigCommerce has built-in integration with Google Analytics so you can easily set up and track your store’s performance. First, create a Google Analytics account and connect it to your BigCommerce store. Once set up, you can track metrics like traffic sources, user behavior, and conversion rates.

2. Use the BigCommerce Analytics dashboard
BigCommerce also has its own analytics dashboard that gives you an overview of your store’s performance. On the dashboard, you can track metrics like orders, sales, and conversion rates. You can also view data on product performance, customer behavior, and sales channels. The dashboard is customizable and allows you to track the metrics that matter most to your business.

3. Monitor your sales channels
BigCommerce allows you to sell your products across multiple channels including your website, social media, and marketplaces. It’s important to monitor the performance of each channel to determine which ones are generating the most traffic and sales. With BigCommerce Analytics, you can track metrics like sales, conversion rates, and order volume by sales channel.

4. Analyze customer behavior
By understanding your customers’ behavior, you can improve the user experience in your store and increase sales. With BigCommerce Analytics, you can track metrics like time on site, bounce rate, and page views per session. You can also track customer behavior by segmenting your audience based on factors like location, device, and purchase history.

5. Set goals and track progress
Setting goals for your business can help you stay focused and measure your progress. With BigCommerce Analytics, you can set goals for metrics like revenue, conversion rate, and average order value. You can also track your progress against these goals over time to make sure you’re on track to achieve them.

Bottom line, BigCommerce offers a variety of powerful analytics tools to help you monitor and analyze your online store’s performance. With these tools, you can gain valuable insights into your business and make data-driven decisions to improve your store’s user experience and increase sales.

Visit the BigCommerce website to learn more!

To learn more, check out this post: What is BigCommerce?