Overcoming Top 10 Pain Points in eCommerce: A BigCommerce Guide

Overcoming Top 10 Pain Points in eCommerce: A BigCommerce Guide

The rise of e-commerce has changed the way brands approach their sales and marketing strategies. With online sales projected to account for over 20% of all retail sales by 2023, it’s clear that e-commerce is going nowhere. However, in such a huge and competitive market, it can be difficult for brands to get the results they want. This is where platforms like BigCommerce come in, offering a range of tools and features to streamline online sales and help brands stand out from the crowd by overcoming pain points in eCommerce.

But while BigCommerce is a powerful platform, it comes with its own issues. In this article, we take a look at the top 10 challenges brands face when using BigCommerce and offer practical solutions to overcome them.

1. Abandoned Shopping Cart
   One of the biggest problems for any ecommerce store is abandoned cart. There are many reasons why customers abandon their shopping cart, from unexpected shipping costs to a complicated checkout process. To counter this, brands can offer free shipping, simplify the checkout process, and redirect customers with abandoned cart emails.
2. Payment Processing
   Payment processing is an essential part of any eCommerce store and brands need to ensure their payment process is safe and secure. BigCommerce offers a range of payment integrations, including Stripe and PayPal, and supports various payment methods such as credit cards and digital wallets.
3. Mobile Optimization
   With more customers than ever shopping on mobile, it’s important for brands to optimize their ecommerce store for mobile. This means that the website should be responsive, load quickly, and have an easy navigation menu.
4. Search Engine Optimization (SEO)
   SEO is vital for any ecommerce store as it determines how easy it is for shoppers to find your products online. Brands can improve their SEO by doing keyword research, optimizing their product pages, and building quality backlinks.
5. Site Speed
   Website speed is a crucial factor in e-commerce, as slow page loads can lead to high bounce rates and lost sales. To improve website speed, brands can optimize images, use a content delivery network (CDN), and compress files.
6. Product Information Management
   Product Information Management (PIM) is an important part of e-commerce as it ensures product information is accurate and up-to-date. Brands can use BigCommerce’s PIM tools to manage their product catalogs, update pricing and inventory, and streamline the product creation process.
7. Inventory Management
   Inventory management is another important aspect of ecommerce as it ensures brands don’t oversell or run out of stock. BigCommerce provides inventory management tools that allow brands to track stock levels, set up low-stock alerts, and manage product options.
8. Delivery and Fulfillment
   Shipping and fulfillment can be complex and there are many factors to consider, such as: shipping costs, shipping options, and delivery times. BigCommerce offers a range of shipping and fulfillment integrations, including USPS, UPS, and FedEx, and supports real-time carrier rates.
9. Customer Service
   Providing excellent customer service is essential to retaining customers and building a loyal following. Brands can use BigCommerce’s customer service tools to provide email, chat, and social media support, and to track customer orders and returns.
10. Integration with third-party applications
    Integrating ecommerce stores with third-party applications is becoming increasingly important to streamline workflows and attract more customers.

Visit the BigCommerce website to learn more!

Check out this post: What is BigCommerce?

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