Integrate Google Analytics Into Your Shopify Store

Integrate Google Analytics Into Your Shopify Store

Google Analytics is a powerful tool that allows you to gain insight into your Shopify store’s performance. By integrating Google Analytics with your Shopify store, you can track your website traffic, visitor behavior and sales performance. Here is a simple guide to integrate Google Analytics with your Shopify store.

Step 1: Sign up for Google Analytics
The first step is to sign up for a Google Analytics account. If you already have a Google account, you can use it to sign up. If not, you can create a new Google account for free.

Step 2: Create a Google Analytics Property
Once you have signed up for Google Analytics, you will need to create a new property for your Shopify store. To create a new property, go to the “Manage” tab in Google Analytics and click “Create Property”. Follow the instructions to set up a new property for your Shopify store.

Step 3: Install Google Analytics on Your Shopify Store
Once you have created a new property in Google Analytics, you will need to install the Google Analytics tracking code on your Shopify store. Shopify makes this process very easy. Go to the admin area of your Shopify store and click “Online Store” in the left-hand menu. From there, click “Settings” and scroll down to the “Google Analytics” section. Enter your Google Analytics tracking ID and save your changes.

Step 4: Verify that Google Analytics is Installed
To verify that Google Analytics is installed correctly on your Shopify store, go back to the Google Analytics dashboard and click on “Tracking Information” and then “Tracking Code”. You should see a message saying “Status: Receiving data” if everything is working correctly.

Step 5: Set up eCommerce Tracking
Finally, if you want to track your Shopify store’s sales performance in Google Analytics, you’ll need to set up eCommerce tracking. To do this, go to your Google Analytics dashboard, click “Administration” and then “eCommerce Settings”. There, enable the “Enable eCommerce” and “Enable advanced eCommerce reporting” options.

In summary, integrating Google Analytics into your Shopify store is a simple process that can provide you with valuable information about your store’s performance. By following these simple steps, you can start tracking traffic, visitor behavior and sales performance of your Shopify store.