Product Tags & Categories on TikTok Shop
You can add product tags and categories to your products in TikTok Shop to make it easier for customers to find the products they are looking for. Product tags and categories are similar to keywords that help describe a product and its features.
You can add product tags and categories by logging into your TikTok Shop dashboard and going to the “Products” section. From there, select the product you want to edit and click the “Edit” button.
On the Edit Product page, you will see a section called “Tags” and “Categories”. Here you can enter the relevant tags and categories that describe the product. For example, if you sell handmade soap, you can add tags such as “organic”, “all natural” and “handmade”, and categories such as “personal care” and “beauty”.
When choosing labels and categories for your products, it is important to choose terms that relate to the product and its characteristics. Avoid using irrelevant or spammy tags, as this can damage your visibility and search ranking on TikTok Shop.
Using product tags and categories can also help improve your search visibility on TikTok Shop.
When customers search for products using specific keywords, products with matching tags and categories will appear higher in search results.
In addition to helping customers find your products, adding tags and categories can also help you organize your product listings and track their performance. By analyzing your customers’ most popular tags and categories, you can optimize your product catalog and improve your overall sales performance.
Adding product tags and categories to your products in TikTok Shop can help you improve your search visibility, organize your product lists and monitor your performance. When selecting tags and categories, choose terms that are relevant to your product and its features and avoid using irrelevant or junk tags. By using tags and product categories effectively, you can improve your customers’ shopping experience and increase eCommerce sales on TikTok Shop.
Need more information on TikTok Shop?
Visit: https://www.silksoftware.com/tiktokshop/
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